Amazon Freight / In the Wild

The Amazon Freight brand photography assets lacked alignment with our brand's values—authenticity, reliability and trustworthiness. To address this, I proposed a unique approach: capturing real-life footage of drivers on Amazon Freight truck routes. Teaming up with documentary professionals, we braved early mornings and harsh weather to capture genuine moments reflecting the freight industry's reality. Despite the unconventional method, the results exceeded expectations, showcasing 'a day in the life' of the shipping and trucking industry in a genuine and authentic way. This efficient and under-budget project sets a promising precedent for future shoots.

Amazon Freight / In the Wild

Starbucks / Packaging

Amazon Relay / Carrier Video

Brooks Running / 4th of July Campaign

Amazon Relay / Brand Guide

Amazon Freight / Ads & Collateral

Amazon Relay & Freight Brand Exploration

Hellbent + Tread Beer Label Contest

Starbucks / Merchandise

Amazon Relay / Various Events

Amazon Relay / Brand Video

Curious Toast / Branding

Starbucks / Summer Campaign

Brooks / Events & Stuff

Amazon Go / Summer Campaign

Starbucks / Gift Card

Amazon Go / Brand Guide

South Town Pie / Branding

El Camino / Branding

Compendium / Journal Design

Amazon Go / Social Channel Launch and Strategy Revamp

Cure Therapy / Branding

OT Circus / Branding

Queen's Court / Branding

Books

Amazon Relay / Awareness Campaign

Brooks Running / New Year New You Campaign