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Amazon Go / Brand Guide

As the Amazon Go business evolved, the original brand book no longer aligned with our new vision or the growing creative direction. Our team collaborated with marketing and the business insights team to develop a refreshed and updated brand book.

Date: 2022
Client: Amazon Go
Role: My role: Senior Visual Lead & Designer
Team: Creative Director: Dana Deininger, Art Directors: Claire Moyle & Alan Guansing, Copy: Greg Dyer