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Amazon Go / Brand Guide

As the Amazon Go business evolved, the original brand book no longer aligned with our new vision or the growing creative direction. Our team collaborated with marketing and the business insights team to develop a refreshed and updated brand book.

Date:

2022

Client:

Amazon Go

Role:

My role: Senior Visual Lead & Designer
Team: Creative Director: Dana Deininger, Art Directors: Claire Moyle & Alan Guansing, Copy: Greg Dyer
Amazon Freight  /  In the Wild

Amazon Freight / In the Wild

Starbucks  /  Packaging

Starbucks / Packaging

Amazon Relay / Carrier Video

Amazon Relay / Carrier Video

Brooks Running  /  4th of July Campaign

Brooks Running / 4th of July Campaign

Amazon Relay / Brand Guide

Amazon Relay / Brand Guide

Amazon Freight / Ads & Collateral

Amazon Freight / Ads & Collateral

Amazon Relay & Freight Brand Exploration

Amazon Relay & Freight Brand Exploration

Hellbent + Tread Beer Label Contest

Hellbent + Tread Beer Label Contest

Starbucks  /  Merchandise

Starbucks / Merchandise

Amazon Relay / Various Events

Amazon Relay / Various Events

Amazon Relay  /  Brand Video

Amazon Relay / Brand Video

Curious Toast  /  Branding

Curious Toast / Branding

Starbucks  /  Summer Campaign

Starbucks / Summer Campaign

Brooks  /  Events & Stuff

Brooks / Events & Stuff

Amazon Go / Summer Campaign

Amazon Go / Summer Campaign

Starbucks  /  Gift Card

Starbucks / Gift Card

Amazon Go / Brand Guide

Amazon Go / Brand Guide

South Town Pie  /  Branding

South Town Pie / Branding

El Camino  /  Branding

El Camino / Branding

Compendium  /  Journal Design

Compendium / Journal Design

Amazon Go  /  Social Channel Launch and Strategy Revamp

Amazon Go / Social Channel Launch and Strategy Revamp

Cure Therapy /  Branding

Cure Therapy / Branding

OT Circus  /  Branding

OT Circus / Branding

Queen's Court  /  Branding

Queen's Court / Branding

Books

Books

Amazon Relay / Awareness Campaign

Amazon Relay / Awareness Campaign

Brooks Running  /  New Year New You Campaign

Brooks Running / New Year New You Campaign

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