Amazon Relay / Awareness Campaign

Carriers are familiar with Relay, but overall brand awareness remains low. To address this, my team devised an annual campaign theme aimed at boosting brand recognition. The overarching theme, "Journey," was crafted to celebrate the unique life paths of every carrier partnered with Relay. Our campaign aimed to evoke the emotional rewards of collaborating with Relay, such as accessing steady loads and enjoying the flexibility to select preferred work types, including options that prioritize family time and daily homeward journeys.

Amazon Freight / In the Wild

Starbucks / Packaging

Amazon Relay / Carrier Video

Brooks Running / 4th of July Campaign

Amazon Relay / Brand Guide

Amazon Freight / Ads & Collateral

Amazon Relay & Freight Brand Exploration

Hellbent + Tread Beer Label Contest

Starbucks / Merchandise

Amazon Relay / Various Events

Amazon Relay / Brand Video

Curious Toast / Branding

Starbucks / Summer Campaign

Brooks / Events & Stuff

Amazon Go / Summer Campaign

Starbucks / Gift Card

Amazon Go / Brand Guide

South Town Pie / Branding

El Camino / Branding

Compendium / Journal Design

Amazon Go / Social Channel Launch and Strategy Revamp

Cure Therapy / Branding

OT Circus / Branding

Queen's Court / Branding

Books

Amazon Relay / Awareness Campaign

Brooks Running / New Year New You Campaign