Hellbent + Tread Beer Label Contest

The project: Label design contest for Hellbent Brewing’s 2024 TREAD IPA. As part of Hellbent’s “Do Good, Drink Beer” program, a portion of proceeds supports TREAD, a nonprofit dedicated to protecting and improving sustainable outdoor recreation in Chelan and Douglas counties.

The idea: A playful celebration of the outdoors. The twisty, kooky legs represent all kinds of hikers and the joy that comes from putting your phone down and getting outside. Light, cheeky, and fun, because beer and the outdoors should never feel too serious. Welp, I did not win, but it was still a win because I had a blast doodlin'.